Sugar detox, diet fads, and sales copy
December 31, 2012 1 Comment
It’s a crazy online world out there. I wrote a couple of days ago about going to a low sugar diet. I received a comment that WordPress put into the spam folder. I looked at it anyways. It was a nicely written comment, but there was link in there to a landing page for some type of system either relating to or based on a popular sugar detox diet. I figured that before approving the comment, I should check out the link to see if such content would be OK with the Financial Place Online concepts of online business and value added services.
By clicking the link, I got sent to the landing page. The concept of a sales copy is not a difficult one, and I found my self staring right at one. Fundamentally, I don’t mind the sales copy. It’s a good marketing tool when used right. However, I could see right away that this was one of those products that creates much more value for the marketer than the consumer. It came across with the same homogeneity that many other self help products come across with, with all of the online window dressing necessary to get you to part with your most recent $21 (though it claims a $250 value…I guess).
There are many value added products out there; a good recipe book, a book on beer brewing, bicycle building for speed, electric vehicle design, computer game creation, app building for pros and such. I seriously don’t see diet systems as being one of these. There is entirely too much free info out there as well, but since everyone else is coming up with a diet system, I might as well too. Next post, the FPO diet.